A theory of resistance to persuasion according to which most ordinary attitudes and beliefs are more or less resistant to change through having been exposed to repeated mild attacks. Opinion Science on Apple Podcasts However, the primary purpose of this investigation was to apply McGuire's inoculation theory to political campaign communication. Josh Compton studies how “inoculating” people against persuasion can make them more resistant to arguments they encounter later. that, during the latter stages of a political campaign featuring known candidates, issue attack messages exert more persuasive impact than character attack messages. According Inoculation theory takes the concept of vaccination, where we are exposed to a weak form of a virus in order to build immunity to the real virus, and applies it to knowledge. Prebunking interventions based on “inoculation” theory can ... In J. C. Baumgartner & A. Pryor & Steinfatt (1978). Inoculation Theory. Inoculation theory of resistance to influence at maturity: Recent progress in theory development and application and suggestions for future research. Southern Communication Journal. Compton, J. Yet, the utility of inoculation theory for communication campaigns may ultimately depend upon the effects inoculation messages have on individuals who are initially opposed or neutral regarding the topic. Full paper - Yale University Text size. (Josh Compton is Associate Professor in the Institute for Writing and Rhetoric at Dartmouth College. inoculation theory (see sub-section 2.2.4) would expect that the democratic inoculation would work and strengthen its democratic persistence, but it did not. Back when McGuire first created the theory, it was applied to the “cultural truisms” of society. INFORMATION TO USERS Despite its proven efficacy, inoculation has not been empirically tested as a strategy for preventing the adoption of beliefs and attitudes consistent with violent extremist ideologies. Emerging during the Second World War, inoculation theory concentrated on political persuasion and propaganda campaigns. Eastern Communication Association, Arlington, VA, United States. Since its creation, the uses of inoculation theory have been expanded the areas of health, political, educational, and commercial messaging. inoculation messages can help promote resistance to counterattitudinal attacks. Emerging during the Second World War, inoculation theory concentrated on political persuasion and propaganda campaigns. Just as vaccines generate antibodies to resist future viruses, inoculation messages … Prebunking interventions based on inoculation theory can reduce susceptibility to misinformation across cultures. In a medical inoculation, a virus is weakened to the point where it will not make the person sick, but it will trigger protective responses, like antibodies. to help citizens navigate credible, biased, and false information. Southern Communication Journal. Which failure should we emulate? Interpersonal Deception Theory. inoculation messages can help promote resistance to counterattitudinal attacks. Whether you’re conservative or liberal, no one wants to be deceived by misleading techniques. We will trace inoculation's development; reconsider some of its assumptions; explore its application in … Inoculation theory takes the concept of vaccination, where we are exposed to a weak form of a virus in order to build immunity to the real virus, and applies it to knowledge. In inoculation theory, refutational preemption consists of “specific content that receivers can employ to strengthen attitudes against subsequent change.” Drawing on McGuire & Papageorgis, Pfau, et al. The theory predicts that cultural truisms that most people have never heard being questioned, such as It is a good idea to brush your teeth three times a day if possible, should be more vulnerable … Research on the effects of inoculation theory on attitudes has been reinvigorated in the past two decades. Communication yearbook 29. Putting inoculation into practice. Inoculation theory works like a metaphorical vaccination, implying that message recipients become “immune” to opposing messages trying to change their attitudes or beliefs about something. Inoculation theory offers an intuitive solution to this problem by offering the possibility of a … Inoculation At the core of inoculation theory (McGuire, 1961a,b) is a biological metaphor. On January 31, 2014, the U.S. Department of State released its “Final Supplemental Environmental Impact Statement for the Keystone XL Project.” Inoculation theory explains how immunity to counter-attitudinal messages is conferred by preemptively exposing people to weakened doses of challenging information. Anti-vaccination groups are projected to dominate social media in the next decade if left unchallenged. Governments should inoculate citizens to prevent the ... 95–113). At least one conspiracy theory involving the vaccination of Muslims was certainly real: the 2011 operation to locate and kill Osama bin Laden in Abbottabad started with a … Related Courses | Neukom Institute Inoculation theory is unique. Annals of the International Communication Association, 29 (1), 97-145. A plethora of experiments have examined inoculation theory in context ranging from politics to health campaigns (for a review, see Compton & Pfau, 2005). Inoculation. The results of this investigation extend the scope of inoculation theory to new domain, and at the same time, suggest a new strategic approach for candidates in political campaigns. Japan Airlines Co. (JAL) has introduced a digital version of COVID-19 vaccine passports to confirm passengers’ vaccination status instead of on a paper document, the first Japanese airline to do so. Breaking Harmony Square: A game that “inoculates” against ... share. 32, No. Neutralizing misinformation through inoculation: Exposing ... tweet. Benoit (1991). The emergence of the novel coronavirus (SARS-CoV-2) in December of 2019 has quickly led to a global pandemic claiming hundreds of thousands of deaths worldwide already (Roser et al., 2020). A three-phase experiment (N = 282) was conducted to examine the The latest 'inoculation theory' by van der Linden and colleagues provides a type of vaccination against fake news or various scenarios of propaganda and conflicting information on … Importantly, inoculation theory was developed well before the rise of the internet and traditionally, research has focused on protecting “cultural … Research on the effects of inoculation theory on attitudes has been reinvigorated in the past two decades. Although a large body of research on inoculation theory has demonstrated its efficacy[57] in a variety of applied con-texts, most notably in the areas of health[58] and political cam-paigning,[59] inoculation theory has not been tested in the context of climate change. Inoculation theory has been called “the grandparent theory of resistance to attitude change,” 1 but as a colleague and I have argued, “This ‘grandparent theory’ remains spry, and a dormant retirement is not on its horizon.” 2 Inoculation scholarship is witnessing a dynamic resurgence in quantity and quality not seen since William McGuire launched it in 1961. Inoculation theory of resistance to influence. Politics Nation ... A different kind of inoculation. Inoculation theory is unique. Inoculation theory of resistance to influence at maturity: Recent progress in theory development and application and suggestions for future research. Tara Westover was not allowed to go to school. McGuire (1964) suggested that attitudes could be inoculated against persuasive attacks in much the same way that one's immune system can be inoculated against viral attacks. Countering Misinformation and Fake News Through Inoculation and Prebunking. Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. An inoculation theory check-up: Future directions for inoculation theory-based health campaigns [paper presentation]. Inoculation theory is a framework from social psychology that posits that it is possible to pre-emptively confer psychological resistance against (malicious) persuasion attempts (Compton, 2013; McGuire & Papageorgis, 1961). (Previously Covered. The scientific method used to govern much of popular American thinking. Inoculation theory of resistance to influence. Dr. Compton is an associate professor of speech at Dartmouth and has written a lot about “inoculation theory,” which began (as a theory) back in the 60s with the work of William McGuire. Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. “The effects of initial belief level on inoculation theory and its Similarly, inoculation theory proposes that people can be “inoculated” against misinformation by being exposed to a refuted version of the message beforehand . VIE Theory see Expectancy Theory - W - Weak Ties Theory. Pryor & Steinfatt (1978). The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. The Harvard Kennedy School Misinformation Review 1(8). Indecision 1940: Gracie Allen’s (1940) and Stephen Colbert’s ... Critical race theory and Marxism. Moreover, prior inoculation theory "Two tests of the mechanism of inoculation theory." This study finds that the online “fake news” game, Bad News, can confer psychological resistance against common online misinformation strategies (e.g., conspiracy theories, manipulating emotions, political polarization) across different cultures (Sweden, German, Poland, and Greece). Inoculation theory has seen a big change since its creation in the 1960’s. Roozenbeek, J., van der Linden, S., & Nygren, T. (2020). Moreover, the misinformation was neutralized across the political spectrum. Inoculation theory takes the concept of vaccination, where we are exposed to a weak form of a virus in order to build immunity to the real virus, and applies it to knowledge. was to apply McGuire's inoculation theory to political campaign communication. inoculation theory Quick Reference A theory of resistance to persuasion according to which most ordinary attitudes and beliefs are more or less resistant to change through having been exposed to repeated mild attacks. Compton, J., & Pfau, M. (2005). From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication … Benoit (1991). Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. The case selection of Slovakia and Serbia is based on both cause and outcome. (Previously Covered. (2021). Back when McGuire first created the theory, it was applied to the “cultural truisms” of society. Since its creation, the uses of inoculation theory have been expanded the areas of health, political, educational, and commercial messaging. Contrary to prediction, however, the study found that inoculation confers more resistance among Democrat party loyalists as opposed to Republican party loyalists. ... * Politics * Propaganda * Rhetoric * Negotiation * Psychoanalysis * Sales * Sociology * Storytelling * Teaching The answer lies in a branch of psychology dating back to the 1960s known as “inoculation theory”. The intervention draws on the theory of psychological inoculation: … Inoculation theory has seen a big change since its creation in the 1960’s. 348-384. ), Political humor in a changing media landscape: A new generation of research (pp. Just as medical inoculation boosts immunity to a particular disease by injecting the body with a mild form of it, McGuire’s theory proposed that the … The findings from this body of research, however, are somewhat mixed. William McGuire set out to conduct research “on ways of inducing resistance to persuasion, under the impression that while much experimental work was being done on factors that increased persuasive effectiveness, little was being done on ways of producing resistance to persuasion”. European Review of Social Psychology: Vol. "Two tests of the mechanism of inoculation theory." Program pdf *Winner, Top Paper Panel: Applied Communication Division. “Inoculation theory of resistance to influence at maturity” (pages 97-105, 121-129). The theory has been applied in a number of contexts (e.g., politics, health, commerce) and across a number of issues (e.g., controversial policy issues, political candidate image) in its 50+ year history; one of the newest contexts for …
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