All of the following are good illustrations of personality traits often found in brands and branding communication strategies EXCEPT: Choose one answer. TRUE. But it is the product quality that tells how well a product can do what it's supposed to do. Role continuity principle: It is the consistency of roles that leads to continuity in personality traits rather than consistency in environments. Ads typically feature nutrition information. True False 41. These include all of the following EXCEPT _____. The "Me" represents the expectations or demands of others. We would like to show you a description here but the site won't allow us. PDF Multiple Choice Questions - DIMR Self-Perception 1. PDF Marketing Management Mcq Whether you're starting a new business and writing a business plan or rebranding an existing business, you will get proven, actionable insights and advice on getting a unique custom logo design and a catchy business name.Plus, you'll find actionable tips and insights that will help you build a . The entrepreneur who lives on the labor of others is ... C. According to the Young & Rubicam's BrandAsset Valuator model, brand relevance is a dimension of brand personality that refers to: a. the extent of consumer awareness of a brand and understanding of what kind of product it stands for. Today we are surrounded by better products and designs than in the past. Marketing Strategies and Plans Mcq M.com Part 1 27) Trait researchers have found that it is generally most realistic to expect personality to be linked to ________. Brand personality is the human characteristics or traits that can be attributed to a brand. Marketing-Ch. 8 Flashcards | Quizlet O A. Personality conflict C. The Fred Flinstone Effect D. The Jetson's Effect ; Question: 10) Which of the following answers is intergroup conflict? d. Take our online product quizzes to become a product quality expert and notice the unique attributes to make smart buys and sales. B. Dashboard | Course Hero - Course Hero | Make every study ... One implication of the theory that a personality structure causes this susceptibility is that the prejudice or racism is a product mostly of the people believing it, and not of the actual target. Inherited And Acquired Traits. self-concept . A) The ego is a system that mediates between the id and the superego. It excludes people who despite having a YouTube presence are not primarily known for their work on that platform. For example, coffee makers have discovered that heavy coffee drinkers tend to be high on sociability. Marketers has to create positive attitude in consumer mind in order to attract them in comparison with the competitors products. a) Niche market appeal b) Fulfilling a need or want c) Personal preference of entrepreneur d) Buyer will understand it 7 In testing the feasibility of products or services, one of the questions related to the product or service that should be asked, is: On the basis of definitions it may be said that there are two main approaches to the study of personality: (i) the psychological and (ii) the sociological. Another useful set of measures to assemble the brand profile is brand personality. 3. Personality: Personality is defined as the person's distinguishing psychological characteristics that lead to relatively consistent and enduring responses to his or her environment. Customers buy products that suit their personality, for example some people prefer wearing formal clothes some like to wear casual clothes depending upon what suits their personality. _____ is a market segmentation on the basis of personality, motives, lifestyles, and geodemographics. These traits define the Brand personality of the brand. Demographic segmentation. Healthy Choice product's advertising stresses healthy, yet good tasting products. d.Managers should be very confident about their assessment of employees' personality traits. 2. This rugged personality suggests that the product is powerful and is a bike with substance. Its logo and the use of dynamic and bright colors helped Harley Davidson build its brand personality. The Big Five Personality traits are Agreeableness . 1. Personality is a distinctive way to influence others. Just as people's characteristics and qualities determine how others feel about . Packaging is all the activities of designing and producing the container for a product. Consumers buy those products that suit their personality. As we progress through the theories, keep the following questions in mind, as they represent the basic idea behind personality theory and development: 1. Learning Objective: 1-2: Describe the four major types of knowledge relevant to the study of personality. Since product performance is an important component of brand im- age, companies could infer the potential influence of brand image on customer satisfaction by identifying the perceptual difference toward a brand between the existing customers and non-users of the brand [24]. Personality is described in terms of traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness. D. Psychoanalytic therapy is an effective treatment for Borderline personality disorder. A. Intergroup conflict B. Personality conflict C. The Fred Flinstone Effect D. The Jetson's Effect ; Question: 10) Which of the following answers is intergroup conflict? 10) Which of the following answers is intergroup conflict? Market segmentation involves aggregating prospective buyers into groups that ha common needs and will Respond similarly to a marketing action a. 6 Which ONE of the following is NOT a characteristic of a successful product or service? O a. 59. For example, one segment of the market may die because they want to stick to the group norms and therefore uses diet product. ____________ refers to an individual's general strategy for dealing with other people and the degree to which they feel they can manipulate others in interpersonal situations. It is a mix of functional association and mental association. a. Consumers are likely to choose brands with personalities that match their own. Whereas the concept "human being" emphasises man's biosocial, body-mind origin, the concept "personality" is connected mainly with his social and psychological aspects, such as his sense of dignity, his self-appraisal, his value orientations, beliefs, the principles by which he lives, his moral, aesthetic, socio-political and other social . Cognitive Domain: Analysis. c. . Companies should focus more on preventing product failure than on fixing it. In addition to questions regarding which traits to assess, researchers studying personality development must also consider multiple kinds of personality stability and change (Caspi et al., 2005; Donnellan & Robins, 2009; Roberts, Wood, & Caspi, 2008).Each of these types of stability involves a different . Altering consumer attitude is a key strategy for the marketers. But it is the product quality that tells how well a product can do what it's supposed to do. Price and distribution a. Brand personality is the personification of a brand. Adorno and his colleagues characterized the authoritarian personality structure on nine dimensions, discussed in the following section. Personality is both substance and change, both product and process, both structure and growth. Understanding the 4 Personality Types: A, B, C, and D. Each person is a unique combination of four personality types. Over the centuries, these basic categories have gone by several names and designations, but for our purposes, they are known as the director, the socializer, the thinker, and the supporter. Answer Location: Personality is Active and Reactive . a. threats b. verbal abuse c. intimidation d. all of these 8. Benefit segmentation. Brand personality can be measured in different ways. repeated short-term, situational processes. A. higher sales but lower profits. Question: QUESTION 11 The Human Personality Is A Product Of All Except Which One Of The Following? The below are the attitude change strategies : 1). An individual's personality helps marketers to describe consumer segments as it provides for orderly and coherently related experiences and behaviour. True False . C. personality is situation-specific. What Is Brand Personality? Socialization and personality. In simple terms, it refers to brand personification. The aim of this study was to explore the relationship between consumer personality and brand personality as measured by constructs reflecting The Big Five dimensions in the context of fashion . 45. In example your personality of being an extrovert towards other people, your jolly side that you only release when you are with your friends, you befriend everyone, etc. Nurture, unless effective, will have very little impact. C) The ego operates on the pleasure principles and is constantly seeking psychological dominance and enjoyment. Sources that can identify frequent users of a product category include all of the following EXCEPT: Choose one answer. The following is adapted from a list that represents the final statement of individual psychology (Adler, 1964). Personality conflict C. The Fred Flinstone Effect D. The Jetson's Effect Which of the following is true of product positioning? Need recognition. YouTubers are people mostly known for their work on the video-sharing website YouTube across various notable channels. Healthy adults are generally aware of what they are doing and their reasons for doing it. An individual's personality is the complex of mental characteristics that makes them unique from other people. None of the above. The Mercedes brand personality combines luxury and efficiency, precision and prestige. New traits can be developed with nurture quite conveniently. A. Intergroup conflict B. The associations include the brand tagline (Amul - The taste of India) Trademark colours (7up - green) logo (Nike) Signature tune (Britannia . a.The "Big Five" personality traits are based primarily on research conducted in the United States. Promotional campaigns initiated by the company which named motorcycles as mean and tough machines. Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the _____ A)actual self-concept B)ideal self-concept C)others' self-concept D)prohibitive self-concept ANS: A Q.11. Personality theories are attempts at understanding both the characteristics of our personality characteristics and the way these characteristics develop and impact our life. The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to which one of the following characteristic? Consider longer-term success of both parties O c. Never make a concession O d. Define the bargaining mix Which of the following statements is incorrect about quality? The term personality is derived from the Latin word "Persona" which means to speak through. B) The ego determines an individual's degree of self-involvement. Personality traits have proved useful in differentiating between consumer innovators and noninnovators. One can easily say, by the use of certain brands of toiletries, dress-materials, ready garments, shoes, watches, white goods, to what class the consumer belongs; it reflects their quality of life. Take our online product quizzes to become a product quality expert and notice the unique attributes to make smart buys and sales. b. Hypnosis therapy. A product personality, or persona, frequently means that the product or brand has a "gender." Consumers associate some brands with geographic locations. 2. QUESTION 12 Jean Piaget's Theory Represents A Humanist Approach To Understanding Personality Development True False Personality: strong brands often project a distinctive personality. Today we are surrounded by better products and designs than in the past. At a basic level, personality is expressed through our temperament or emotional tone. Product Quizzes & Trivia. Place segmentation. . D) The ego is one of several archetypes that represent the shared memories and motives of almost . Price of the product. 47. a product or service. C. meeting customer needs but at the expense of higher prices. For example, coffee marketers have discovered that heavy coffee drinkers tend to be high on sociability. TRUE. Personality conflict C. The Fred Flinstone Effect D. The Jetson's Effect Geographic segmentation. Gymshark started out using a few high profile influencers to . Which of the following is not one of the parallel levels of personality and function as defined by McAdams (1999)? It includes all of the patterns of thought and emotions that cause us to do and say things in particular ways. Personality can be useful in analyzing behavior for certain products. 46. Everything you need to know about the models of consumer behaviour.It is very important for a company to know and understand the consumers' response towards different product features, prices and advertising appeals, as well as their effect on the product getting a competitive edge over the other products. a. Personality is a patterned body of habits, traits, attitudes, and ideas of an individual's, as these are organized externally into roles and statues and as they relate internally to motivation, goals, and various aspects of selfhood. A brand is an entire experience that a customer has with a company and its products and services. The concept of personality. A. Question 18 open to new ideas andlikely to try new products , services, or practices. B. reduced quality and higher prices. Every brand has significant traits, just like human beings. A. Intergroup conflict B. • Is the process whereby the cultural heritage is socially transmitted from one generation to another • Refers to that lifelong process of learning and relearning as people move from different stages of growth and development, or from one social group to another (Panopio, 1996) 2. The complementary combination of the two concepts is an ancient concept (Greek . Product Personality and Gender. Man sometimes acquire an attitude through the demands of the people around them. Personality structures are unconscious and thus mostly unavailable to the individual.
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